Case studies

Case study: high-tech content for business-minded audiences

We’ve all encountered content that reads as if it was authored by AI. Here's how I highlight technical expertise with relatable stories.

Case study: engaging a global community during challenging times

During a crisis, organizations need to quickly rethink how they speak to their audience and the types of information that they share.

Case study: storifying the customer journey

By developing an in-depth storyline, I helped a tech company improve how it engages and informs at every step of the customer journey.