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Here's a snapshot of what I've been up to professionally

Relevant professional experience

Education & skills

2014 - Present

Freelance copywriter &
content specialist

Megan Janicke, LLC (ZZP)

I specialize in brand storytelling and SEO-optimized digital content. With 10 years of experience in journalism and communications, I know how to showcase your brand through compelling and creative copywriting - including

blogs, articles, whitepapers, social media, and press releases.

 

Recent clients include: Teleperformance, RandstadUSA, Betty Blocks, Xomnia AI Consultants, Levi9, and the International Congress and Convention Association (ICCA)

2017 - 2018

Content & communications specialist

WYSE Travel | Amsterdam, Netherlands

I increased global audience engagement by developing strategic communications and digital marketing campaigns. I defined the brand voice for social media platforms, marketing copywriting, mailings, and company websites. This project included A/B testing of marketing campaigns and utilizing Google Analytics and social media analytics to implement data-driven solutions. Daily tasks included planning and creating website content, coordinating social media campaigns, digital copywriting, newsletter development and email marketing.

2012 - 2014

Director, Membership Communications

Travis County Medical  | Austin, Texas

In this non-profit role, I expanded a 5,000+ member program through targeted email marketing campaigns, A/B testing, and complaint resolution. Program membership

increased 10% in one year and I was awarded for the highest membership increase of any program in Texas. Daily tasks included copywriting for marketing materials, monitoring digital marketing campaigns, and planning program events. 

2009 - 2012

Sr. News writer and Content coordinator

KEYE-TV | Austin, Texas

In this project management role, I decided news content and strategy, maintained brand consistency, and ensured the successful delivery of a daily, top-rated live television newscast. I wrote and edited online content and supervised the development of promotional materials and marketing copy. I coordinated a team of 15+ journalists.

2006 - 2009

Jr. News writer and digital content producer

WKYT-TV & WLEX-TV | Lexington, Kentucky

I researched, edited, and wrote content for a live, top-
rated television news broadcast and increased news

viewership within one year. I was also
responsible for editing and writing website and social
media content.

Eastern Kentucky University

  • Major: Broadcast Journalism & Electronic Media

  • Minor: English

Bachelor of Arts | 4-year program
 

Languages

  • English - Native

  • Dutch - Intermediate 

Software & programs

  • WordPress

  • Mailchimp

  • Hootsuite

  • Slack

  • Jira, Trello, Asana

  • G-Suite

  • Microsoft Office

  • Airtable