Relevant professional experience
Education & skills
2014 - Present
Freelance copywriter &
content specialist
Megan Janicke, LLC (ZZP)
I specialize in brand storytelling and SEO-optimized digital content. With 10 years of experience in journalism and communications, I know how to showcase your brand through compelling and creative copywriting - including
blogs, articles, whitepapers, social media, and press releases.
Recent clients include: Teleperformance, RandstadUSA, Betty Blocks, Xomnia AI Consultants, Levi9, and the International Congress and Convention Association (ICCA)
2017 - 2018
Content & communications specialist
WYSE Travel | Amsterdam, Netherlands
I increased global audience engagement by developing strategic communications and digital marketing campaigns. I defined the brand voice for social media platforms, marketing copywriting, mailings, and company websites. This project included A/B testing of marketing campaigns and utilizing Google Analytics and social media analytics to implement data-driven solutions. Daily tasks included planning and creating website content, coordinating social media campaigns, digital copywriting, newsletter development and email marketing.
2012 - 2014
Director, Membership Communications
Travis County Medical | Austin, Texas
In this non-profit role, I expanded a 5,000+ member program through targeted email marketing campaigns, A/B testing, and complaint resolution. Program membership
increased 10% in one year and I was awarded for the highest membership increase of any program in Texas. Daily tasks included copywriting for marketing materials, monitoring digital marketing campaigns, and planning program events.
2009 - 2012
Sr. News writer and Content coordinator
KEYE-TV | Austin, Texas
In this project management role, I decided news content and strategy, maintained brand consistency, and ensured the successful delivery of a daily, top-rated live television newscast. I wrote and edited online content and supervised the development of promotional materials and marketing copy. I coordinated a team of 15+ journalists.
2006 - 2009
Jr. News writer and digital content producer
WKYT-TV & WLEX-TV | Lexington, Kentucky
I researched, edited, and wrote content for a live, top-
rated television news broadcast and increased news
viewership within one year. I was also
responsible for editing and writing website and social
media content.
Eastern Kentucky University
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Major: Broadcast Journalism & Electronic Media
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Minor: English
Bachelor of Arts | 4-year program
Languages
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English - Native
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Dutch - Intermediate
Software & programs
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WordPress
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Mailchimp
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Hootsuite
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Slack
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Jira, Trello, Asana
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G-Suite
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Microsoft Office
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Airtable